TES Training — Outreach & Follow-Up Mastery
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Module 4 — Outreach & Follow-Up Mastery

Complete all sections below. Minimum 75 % required to pass.
📬 Why Outreach Matters

Outreach opens partnerships. Each message represents TES Creators — professional, kind, and purposeful.

Why personalize outreach?

To copy-paste faster
To show we understand the brand’s style & values
To sound formal
📄 Outreach Structure

Every outreach email has five parts: Subject → Intro → Value → CTA → Sign-off. Pick the best subject line.

Collaboration?
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🎯 Personalization Game

Click the greetings that feel personal and on-brand. HubSpot tokens like [First Name] help personalize automatically.

Hi [First Name], your Fall collection was beautiful.
To whom it may concern, I want to work with you.
Hello [First Name], I love your recent aesthetic campaign.
Hey there :) Let’s collab now pls!
💬 Tone Practice

Tone builds trust. Match the scenario to the appropriate tone.

Brand declines politely. How do you reply?

Okay fine.
No worries! Hope to stay in touch for future opportunities.
Why not? We worked hard on this.
🕓 Follow-Up Timing

Select the best window to follow up after sending an initial email.

After 12 hours
After 2–3 business days
After 1 month
📧 Re-Engagement Writing

Sometimes brands go quiet. Write a gentle check-in (min 40 chars).

🤝 Objection Handling

Brand says: “Budget is tight this quarter.” Pick the best reply.

Okay, good luck.
No problem — can I share updates when budgets open again?
That’s unfair.
🧾 Etiquette Quick Check

Choose the best closing line for a professional email.

Thx bye
Best regards, Beky from TES Creators
Hit me back
🪶 Write Your Sequence

Write three short emails (outreach, follow-up 1, follow-up 2). Each ≥ 60 chars.

🏁 Results & Reflection

You need at least 75 % to pass. Below that = Retake.

Awaiting answers…