TES Training β€” Brand Communication & Negotiation Basics
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Module 5 β€” Brand Communication & Negotiation Basics

Master professional communication and fair negotiation with brands (75 % to pass).
πŸ“‹ Professionalism Check

Good communication starts with professionalism. Pick the best example below.

Hello [Brand Name], I’d love to explore a collaboration aligned with your style
hey, can i collab?.
Yo brand, let’s work!
πŸ’¬ Tone Matters

Click the email reply that sounds professional yet friendly.

ok, fine then
nah, i don’t wait that long.
Thank you for the update! Let’s stay in touch for future opportunitie
πŸ” Understanding a Brand

Read the brand bio and select which value you should highlight in your proposal.

Brand Bio: CalmNest creates eco-friendly home decor with a minimalist aesthetic and ethical production.

Luxury glam and sparkles
Sustainability and minimalism
Fast production and bulk orders
πŸ“ Proposal Structure

A proposal should include an intro, value, offer, and CTA. Write a 1-line offer (min 40 chars).

πŸ’° Negotiation Scenario

Brand: β€œWe can offer $150 for a reel.” Which reply shows confidence and professionalism?

That’s too low.
Thank you! My standard rate is $400 per reel β€” would you consider a bundle discount?
Ok sure.
πŸ“¦ Deliverables & Rates

Match the right rate to the package below.

Package: 1 Reel + 3 Stories

$400
$150
$50
πŸ—£οΈ Handling Difficult Replies

Brand: β€œWe don’t do paid collabs right now.” Choose the best response.

Then never mind.
Why not?
Thanks for letting me know! I’d still love to stay in touch for future opportunities.
πŸ•“ Collaboration Timeline

Click the correct order stage to start a collaboration.

Post goes live β†’ Brand review β†’ Creator confirms
Brand review β†’ Post β†’ Brief
Brand sends brief β†’ Creator confirms β†’ Draft β†’ Review β†’ Post live
πŸ“§ Post-Collaboration Follow-Up

Write a thank-you email (min 50 chars) to maintain relationships.

🏁 Results & Reflection

Score updates live. Below 75 % = Retake.

Awaiting answers…