TES Training — Module 8
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Communication & Campaign Coordination

Page 1 of 10 • Complete each task to unlock “Next”. Passing = 80%.
📘 What You’ll Master

Clear, confident, brand-safe communication. You’ll learn how to write outreach emails, follow up, speak to creators, coordinate deliverables, handle problems, and wrap up campaigns with reports.

  • TES voice: warm, concise, professional.
  • When to CC team addresses and how to route questions.
  • Scheduling deliverables + polite reminders.
  • Handling rejection or delays professionally.
✅ Acknowledge to Continue
Check the box to unlock Next.
✉️ Learn — TES Outreach Structure

Good outreach = clear subject → short intro → creator value → suggested next step. Keep it under 6 lines. Proofread. Sign off with name + TES.

🪜 Task — Build an Outreach Email
Validate
Hint: Include a clear subject and a single CTA.
Preview
Your draft preview will appear here after Validate.
⏱️ Learn — Follow-ups

Wait 3–5 business days before the first follow-up. Keep it short, add value (new idea or asset), and be polite.

🪜 Task — Choose Best Options

Q1 — Timing: When do you send the first follow-up?

Next morning
In ~3–5 business days
After 3 weeks

Q2 — Wording: Which is best?

“Bumping again!!!”
“Can you respond ASAP?”
“Sharing a quick idea + confirming if this is of interest.”
Validate
Hint: Respectful timing + value add.
🧑‍🎤 Learn — Creator Communication

Be supportive, specific, and organized. Avoid slang. Confirm next steps and deadlines. Keep them updated.

🪜 Task — Pick the Best Message

Q1: Creator asks: “When is the draft due?”

“Soon. Just send.”
“Draft due Wed 5pm ET. Brand review 48h. Final due Fri.”
“Idk, whenever.”

Q2: Creator missed a deadline.

“Thanks for the update — please send by 10am ET tomorrow so we can keep launch timing.”
“Why didn’t you do it?”
“No worries, take as long as you want.”
Validate
🏢 Learn — Handling Brand Replies

Answer clearly, confirm what you will send, and propose next steps. Don’t over-promise. Keep threads tidy.

🪜 Task — Pick Replies

Brand: “Can you share a one-pager and ballpark rates?”

“Absolutely — attaching a one-pager now and sending rate ranges today.”
“Check our site.”
“We’ll get back in a few weeks.”

Brand: “We need examples from the last 60 days.”

“Can’t share.”
“We’ll send anything from last year.”
“Yes — sending 2 recent links with reach/engagement now.”

Brand: “Timeline is tight — can we post next Tuesday?”

“Sure, we’ll do everything.”
“We can likely make Tuesday if draft is approved by Friday 5pm ET. Confirm?”
“No.”
Validate
Hint: Confirm deliverables + propose clear next steps.
🗓️ Learn — Scheduling

Confirm draft date → review window → post date. Avoid weekend approvals unless requested. Add a polite reminder 24h before each due.

🪜 Task — Set Dates
Validate
Hint: Post date should fall after draft + review window.
Output
You’ll see a summary here.
🧯 Learn — Issues & Resolutions

Acknowledge the issue, clarify constraints, offer a solution & new timeline, and confirm.

🪜 Task — Pick the Response

Delay: Brand says draft is late.

“It’s fine.”
“Thanks for the nudge — sharing tonight by 7pm ET and adjusting post to Thursday. Confirm?”
“We can’t do it.”

Revision: Brand requests a change outside the brief.

“Happy to look — that’s out of scope; here are two options with timing.”
“We’ll do unlimited changes.”
“No.”
Validate
📊 Learn — Quick Campaign Recap

Include reach, engagement, 1–2 insights, and next-step suggestion. Keep it to 4–6 sentences or bullets.

🪜 Task — Fill the Mini-Report
Validate
Preview
Your recap preview will appear here after Validate.
🧩 Learn — Common Mistakes

Look for vague promises, pushy language, typos, and missing next steps. Keep tone respectful.

🪜 Task — Click All Red Flags

Heyyy!!!! We can guarantee 1M views if you pay today lol. We’ll do everything and need a response ASAP. No worries about brief — we’ll improvise.

— Team

Validate
Hint: Guarantees, pushiness, vagueness are risky.
🏁 Module Score

Your score: 0%

Passing is 80%. If you score below 80%, click Retake.

If you passed, click Finish. Otherwise, Retake Module.
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