Module 3 — Carousel Creation & Design

🧩 Step 1: Carousel Blueprint Builder

Every TES carousel tells a mini-story: Hook → Value → Proof → CTA. Drag the pieces into the correct order.

Goal: Build a 4-step flow that starts strong and ends with a clear action.

Hook (Slide 1)

Tip / Value (Slides 2–3)

Example / Visual (Slide 4)

Call To Action (Final)

Position 1

Position 2

Position 3

Position 4

Good design is balance. Jump over “bad design” obstacles like clutter, tiny text, and unsafe text placement.

Goal: Survive for 12 seconds. Press Space to jump.

Press Space to jump • R to restart

Consistency builds recognition. Match TES color names to their swatches to lock in our palette.

Goal: Find all pairs. Cards flip on click.

Quick check-in! Answer these to confirm your carousel skills.

1) The best high-level order for a TES carousel is:

Value → Proof → CTA → Hook Hook → Value → Proof → CTA Hook → CTA → Proof → Value

2) Why end with a CTA on the last slide?

Viewers expect a joke at the end It tells the viewer what to do next (save, share, join) It improves image compression

3) The recommended Instagram carousel size is:

1:1 (1080×1080) 4:5 (1080×1350) 16:9 (1920×1080)

4) Before designing, interns should:

Post directly to test performance Email carousel title + lesson summary for approval Only design the last slide

5) Using the TES brand kit matters because:

It reduces file size It drives visual consistency and recognition It makes carousels go viral automatically

Page 1 of 4