Module 4

📈 Step 1: Why This Matters

Hashtags help the right audience find you. Analytics tell you what to do more (or less) of. Trends accelerate growth when they fit TES’s voice.

You’ll learn a simple hashtag system, read basic post data, and evaluate trends — then apply all of it.

Tip: Focus on saves, shares, and completion rate when judging performance for brand work — not just views.

🏷️ Step 2: Hashtag Sorter

We mix Reach (broad), Niche (topic-specific), and Community (location/identity) hashtags.

Drag each hashtag into the correct bucket. Then press “Check” to validate.

#contentcreator

#ugcportfolio

#nyccreators

#socialmedia

#brandpitchtips

#womeninbusiness

Reach (broad)

Niche (topic)

Community (identity/place)

🕵️ Step 3: Analytics Detective

Pick the post that’s the strongest for brand partnerships, not just virality.

Post A — “Day-in-life pitch prep”

Views: 32,000
Saves: 1,250
Shares: 420
Completion Rate: 62%
Clicks to Link-in-Bio: 3.1%

Choose Post A

Post B — “Funny creator skit”

Views: 210,000
Saves: 260
Shares: 170
Completion Rate: 39%
Clicks to Link-in-Bio: 0.6%

Choose Post B

Post C — “How to price UGC”

Views: 48,000
Saves: 2,100
Shares: 790
Completion Rate: 68%
Clicks to Link-in-Bio: 4.4%

Choose Post C

🎵 Step 4: Trend Matcher

Choose the trend that fits TES: it should teach, be adaptable, and align with creators/brand collabs.

Option 1

Random slapstick audio

High meme potential, but no clear way to teach.

Option 2

“Pitch → Reply” screen-record trend

Before/after email receipts, quick lesson on follow-ups.

Option 3

Overhead aesthetic desk audio

Pretty b-roll; limited educational hook.

🧭 Step 5: Growth Reflection

Pick at least two actions you’ll take this week to grow with intention.

Analyze Reels weekly and log learnings Test 3 new niche hashtags Add a clear CTA to every carousel Reframe one trend to teach creators Aim for saves: write captions that people want to keep

🧠 Step 6: Module 4 Quiz

Final check! These confirm your understanding of hashtags, analytics, and trends.

1) A balanced hashtag set for a creator tips post should be:

All broad reach tags to maximize views Mix of reach + niche + community relevant to the post Only geo tags for NYC

2) For brand partnerships, which signal matters more than raw views?

Completion rate, saves, and shares Number of comments containing emojis The time of day posted

3) Which trend pick best fits TES?

Slapstick audio with no teaching angle A template that shows a pitch email and a quick lesson Aesthetic desk b-roll with no hook

4) If a post has 50k views, 1.8% saves, and 0.4% shares, the next step is to:

Add a clearer CTA and more specific hook Remove captions to be shorter Use only broad hashtags next time

5) Community hashtags are best used to:

Reach global mass audiences Connect with a segment (e.g., #nyccreators, #womeninbusiness) Replace niche tags completely

Module 4 — Hashtags, Analytics & Trends